Vera Bradley, Inc. (VRA)

Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct, Vera Bradley Indirect, and Pura Vida. The VB Direct segment is involved in selling VB products through full-line and factory outlet stores, websites, online outlet site, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The Pura Vida segment focuses on distributing products to wholesale retailers. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.

Address

12420 STONEBRIDGE ROAD
ROANOKE, IN 46783

Founded

1982

Number of Employees

2,135

Buyback

Buyback Data 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Average
$ Amount Purchased
($ in 000s )
$10,303 $36,826 $28,079 $7,906 $14,776 $11,828 $3,879 $3,534 $19,253 $2,418 $15,884 $14,062
Average Price $21.41 $12.28 $15.16 $8.46 $13.05 $10.33 $8.18 $9.87 $6.59 $6.01 $6.84 $10.30
# Shares Purchased 481,343 2,998,788 1,851,956 934,031 1,132,242 1,144,487 473,993 357,935 2,922,254 402,154 2,321,434 1,365,511
Buyback Performance 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Average
Total Return to Date -81.3% -67.4% -73.6% -52.7% -69.3% -61.3% -51.1% -59.5% -39.3% -33.5% -41.5% -61.2%
S&P 500 Return to Date 181.9% 173.0% 168.6% 129.7% 104.9% 93.1% 74.8% 31.7% 37.3% 31.3% 7.4% 94.0%
Excess Total Return -263.2% -240.4% -242.2% -182.5% -174.2% -154.4% -126.0% -91.1% -76.6% -64.8% -48.9% -155.1%
Quartile Rank
Percentile Rank 6% 11% 8% 14% 7% 9% 9% 10% 17% 12% 4% 10%
Buyback returns calculated using weighted average buyback price over the last 10 years and comparing to current day stock price value. S&P 500 used as benchmark for excess return.

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