ROCKY BRANDS, INC. (RCKY)

Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. Its brands include Rocky, Georgia Boot, Durango, Lehigh, and Michelin. It operates through the following segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through retail stores. The Retail segment includes direct sales of products to consumers through e-commerce websites, third party marketplaces, and Rocky outlet stores. The Contract Manufacturing segment focuses on wholesale, retail business and footwear contracts with the U.S. military. The company was founded in 1932 and is headquartered in Nelsonville, OH.

Address

39 EAST CANAL STREET

NELSONVILLE, OH 45764

Founded

1932

Number of Employees

2,100

Website

http://www.rockybrands.com

Buyback

Buyback Data	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024	Average
$ Amount Purchased ($ in 000s )	-	-	$1,647	$652	$1,310	$1,500	$2,938	-	-	-	-	$1,609
Average Price	-	-	$11.30	$13.35	$23.73	$27.65	$22.76	-	-	-	-	$18.58
# Shares Purchased	-	-	145,784	48,816	55,223	54,249	129,095	-	-	-	-	86,633

Buyback Performance	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024	Average
Total Return to Date	-	-	174.4%	132.2%	30.6%	12.1%	36.2%	-	-	-	-	66.9%
S&P 500 Return to Date	-	-	168.6%	129.7%	104.9%	93.1%	74.8%	-	-	-	-	114.2%
Excess Total Return	-	-	5.8%	2.5%	-74.2%	-81.0%	-38.6%	-	-	-	-	-47.4%
Quartile Rank
Percentile Rank	-	-	74%	75%	51%	42%	49%	-	-	-	-	77%

Buyback returns calculated using weighted average buyback price over the last 10 years and comparing to current day stock price value. S&P 500 used as benchmark for excess return.

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