Yamaha Motor Co., Ltd. engages in the manufacture and sale of motorcycles, automotive engines, and transportation equipment. It operates through the following segments Land Mobility, Marine Products, Robotics, Financial Services, and Others. The Land Mobility segment offers motorcycle and parts, four-wheel buggies, snowmobiles, and electrically assisted bicycles. The Marine Products segment sells outboard motors, water vehicles, boats, and pools. The Robotics segment includes surface mounters, industrial robots, and industrial unmanned helicopters. The Financial Services segment covers the sales and lease of the company's products. The Others segment includes golf cars, generators, multi-purpose engines, snow throwers, automobile engines, and electrically powered wheelchairs. The company was founded by Genichi Kawakami in July 1955 and is headquartered in Iwata, Japan.