Western Capital Resources, Inc. is a holding company, which engages in the acquisition of established lower middle market businesses. It operates through the following business segments: Cellular Retail, Direct to Consumer, Consumer Finance, and Corporate. The Cellular Retail segment serves as dealer of Cricket Wireless selling cellular phones and accessories, ancillary services, and also as as a payment center for customers. The Direct to Consumer segment consists of an online and direct marketing distribution retailer with product offerings including seeds, live goods, and garden accessories. The Consumer Finance segment provides financial and ancillary services. The Corporate segment includes the parent company activities, inclusive of the acquisitions department and management of acquired subsidiaries. The company was founded in November 2001 and is headquartered in Omaha, NE.