Starco Brands, Inc. engages in creating behavior-changing brands and technologies. It operates through the Starco Brands and Skylar segments. The Starco Brands segment focuses on the development and sales of consumer good products. The Starco Brands segment includes STCB, AOS, Whipshots Holdings, and Whipshots LLC. The Skylar segment generates revenue through the sale of fragrances. The company was founded by Sanford A. Lang and Martin Goldrod on January 26, 2010 and is headquartered in Santa Monica, CA.