Simply, Inc. focuses on premium retail brands. It operates through the following two segments: OneClick retail stores and Cooltech Distribution business. The OneClick retail stores segment operates retail consumer electronics stores authorized under the Apple Premier Partner, APR (Apple Premium Reseller), and AAR Mono-Brand programs. The Cooltech Distribution business segment engages in distributing to the OneClick stores and other resellers of Apple products and other consumer electronic brands. The company was founded on February 7, 1994 and is headquartered in Miami, FL.