iConsumer stock plus Bitcoin with every online purchase made it free and easy by making ownership a reward for ordinary shopping. Their Mission To give ordinary people an ownership stake in a startup so that they can experience the risks and rewards of capitalism - their piece of the American Dream. they think the world will be a better place if more people are involved in the fabric of their economy. Second, because it's a really cool way to build a great big business where the people who really build the business, the members, share in potentially great rewards. Instead of Google or Facebook or some faceless venture capitalist making the big bucks, it's the 99% who get the chance to win.