Rentokil Initial Plc engages in the provision of business support services. The firm's products and services protect people from pest-borne disease and the risks of poor hygiene. It operates through the following geographical segments: North America, Europe, UK and Sub-Saharan Africa, Asia and MENAT, and Pacific. The company was founded by Harold Maxwell-Lefroy on September 24, 1924 and is headquartered in Crawley, the United Kingdom.