Noah Holdings Ltd. engages in the provision of investment advisory and wealth management services. It operates through the following segments: Wealth Management, Asset Management, and Other Businesses. The Wealth Management segment offers a global wealth investment and asset allocation services to high net worth individuals and enterprise clients in China. The Asset Management segment manages and develops financial products denominated in both RMB and U.S. dollars, covering real estate funds and funds of funds, including private equity, real estate, secondary market equity, and fixed income funds of funds. The Other Businesses segment operates metrics which include the loan volume and the number of borrowers for lending services business. The company was founded by Jing Bo Wang, Zhe Yin, and Bo Quan He in 2005 and is headquartered in Shanghai, China.