Jeffs' Brands Ltd. operates as an e-commerce consumer products goods company. It operates as a holding company of three other e-commerce companies that operate online stores for the sale of various consumer products on the Amazon online marketplace, utilizing the Fulfillment by Amazon, or FBA model-Smart Repair Pro, purex Corp., or Purex, and Top Rank Ltd, or Top Rank. The company was founded by Viki Hakmon on March 7, 2021 and is headquartered in Bnei Braq, Israel.