HARLEY-DAVIDSON, INC. (HOG)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Address

3700 W JUNEAU AVE
MILWAUKEE, WI 53208

Founded

1903

Number of Employees

6,400

Website

http://www.harley-davidson.com

Buyback

Buyback Data 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Average
$ Amount Purchased
($ in 000s)		 $394,385 $891,933 $224,512 $464,566 $390,665 $297,736 $8,074 $11,663 $337,176 $364,103 $209,164 $326,725
Average Price $66.60 $58.13 $48.18 $52.56 $41.71 $35.31 $31.25 $41.01 $38.52 $34.72 $36.55 $46.04
# Shares Purchased 5,922,070 15,343,053 4,659,937 8,839,496 9,365,614 8,430,891 258,334 284,369 8,754,026 10,486,839 5,722,303 7,096,994
Buyback Performance 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Average
Total Return to Date -44.4% -36.4% -23.2% -29.6% -11.3% 4.8% 18.4% -9.8% -3.9% 6.6% 1.2% -19.6%
S&P 500 Return to Date 181.9% 173.0% 168.6% 129.7% 104.9% 93.1% 74.8% 31.7% 37.3% 31.3% 7.4% 94.0%
Excess Total Return -226.3% -209.3% -191.8% -159.3% -116.2% -88.3% -56.4% -41.4% -41.2% -24.8% -6.2% -113.6%
Quartile Rank
Percentile Rank 19% 20% 23% 23% 31% 37% 40% 38% 42% 45% 43% 28%
Buyback returns calculated using weighted average buyback price over the last 10 years and comparing to current day stock price value. S&P 500 used as benchmark for excess return.

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