Glory Star New Media Group Holdings Ltd. engages in the provision of advertisement and content production services. It operates through the Cheers APP Internet Business and Traditional Media Business segments. The Cheers APP Internet Business segment generates advertising revenue from broadcasting IP short videos, live streaming, and APP advertising through the Cheers APP; and service revenue from Cheers E-mall marketplace. The Traditional Media Business segment mainly contributes to the advertising revenue from the Cheers TV-series, copyright revenue, customized content production revenue, and others. The company was founded on February 5, 2018 and is headquartered in Beijing, China.