GAN Ltd. engages in the development and sale of internet gambling software-as-a-service solutions. It operates through the Business-to-Business (B2B) and Business-to-Consumer (B2C) segments. The B2B segment develops, markets, and sells instances of iSight Back Office and GameSTACK that incorporates comprehensive player registration, account funding and back-office accounting and management tools that enable the casino operators to extend their presence online in places that have permitted online real money gaming. The B2C segment includes the operations of Coolbet and develops and operates a B2C online sports betting and casino platform that is accessible through its website in markets across Northern Europe, Latin America, and Canada. The company was founded in 2019 and is headquartered in Irvine, CA.