BowFlex, Inc. engages in the provision of fitness products. It operates through the Direct and Retail segments. The Direct segment offers products directly to consumers through direct advertising, catalogs and the Internet. The Retail segment retails products through a network of independent retail companies with stores located in the United States and Canada, as well as Internet-based merchandising. The company was founded by Arthur Allen Jones in April 1986 and is headquartered in Vancouver, WA.