BREAD FINANCIAL HOLDINGS, INC. (BFH)

Bread Financial Holdings, Inc. engages in the provision of payment, lending, and saving solutions. The firm also offers private label and co-brand credit cards and buy now, pay later products such as installment loans and split-pay offerings. The company was founded in 1996 and is headquartered in Columbus, OH.

Address

3095 LOYALTY CIRCLE

COLUMBUS, OH 43219

Founded

1996

Number of Employees

7,000

Website

http://www.breadfinancial.com

Buyback

Buyback Data	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024	Average
$ Amount Purchased ($ in 000s)	$298,918	$964,061	$818,643	$560,816	$209,482	$982,276	$5,878	$4,654	$14,510	$36,856	$12,032	$355,284
Average Price	$255.80	$280.55	$209.69	$236.65	$221.61	$153.80	$48.58	$92.72	$58.20	$37.09	$37.55	$195.94
# Shares Purchased	1,168,542	3,436,386	3,904,099	2,369,764	945,261	6,386,555	121,005	50,199	249,294	993,827	320,471	1,813,218

Buyback Performance	2014	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024	Average
Total Return to Date	-81.2%	-82.9%	-77.1%	-79.7%	-78.3%	-68.8%	-1.2%	-48.2%	-17.5%	29.4%	27.8%	-75.5%
S&P 500 Return to Date	181.9%	173.0%	168.6%	129.7%	104.9%	93.1%	74.8%	31.7%	37.3%	31.3%	7.4%	94.0%
Excess Total Return	-263.1%	-255.9%	-245.7%	-209.4%	-183.2%	-161.9%	-76.0%	-79.9%	-54.8%	-1.9%	20.4%	-169.5%
Quartile Rank
Percentile Rank	6%	5%	7%	5%	4%	6%	28%	15%	30%	70%	86%	6%

Buyback returns calculated using weighted average buyback price over the last 10 years and comparing to current day stock price value. S&P 500 used as benchmark for excess return.

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